The positives

The cost of an AP class is a significantly lower price than the cost of the same courses in college. The average cost of an AP test is $95, while the average cost of a college credit (including public, private, and community) college is $594. Some AP classes even count as multiple college credits. People who take enough AP tests and get passing scores often have enough credits to enter many colleges as a sophomore or higher. 

College Board keeps information organized, as students can keep their SAT score, AP class information, and college searches all on one website. For many students, the resources it provides, including a scholarship search, videos explaining the concepts for each AP class unit, and help for  students looking for colleges, make the cost well worth it. College Board even partnered with Khan Academy to make a free resource for those who want to study for the SAT, but might not have the funds or time for a rigorous testing class.

College Board gives schools more opportunities to host advanced classes and includes a wide variety of advanced classes from heavily taken classes like AP Psychology to less offered classes like AP Japanese Language and Culture.

These classes create an environment for students who focus heavily on their education, close to one they might experience in college.

Not to mention, the Twitter memes after the PSAT are spectacular.